Hi, I’m Rebecca Schoefer — graphic designer, photographer, and creative collaborator. I believe good design is about effective communication. It’s easy to make something look nice. The challenge is making it easy to understand.
I’m obsessed with solving problems. I turn thoughtful ideas into exceptional design by learning at every opportunity. And I share what I’ve learned with others for a design-forward world.
BRIEF | Create a logo to unify the sales force within the Anchoring systems 'Concrete and Structural Repair' products division. Used for t-shirts, website, newsletter and sales collateral.
COMPS
FINAL
CLIENT | Simpson Strong-Tie
COLLABORATION | Tom Rosenfield—Creative Director
TOOLS | Illustrator CC, Photoshop CC
PROCESS |
DELIVERABLES |
Well done Rebecca. The Hayes Ranch PPT presentation template slides look great and everything works as expected. I appreciate all the hard work you put into this project and I am happy with the balance between the design elements you developed and simplicity of the overall presentation that you arrived at with Heather (brand manager)."
Brent Gallant
Creative Director | Wente Vineyards
logo
BRIEF | Logo update which incorporated elements of a modern ticket, brighter colors, a rainbow and a bridge, to reflect the San Francisco Bay area.
Created pull-outs of barcode for more impact in small spaces and varied uses
CLIENT | Bay Area Professional Ticketing Association
TOOLS | Illustrator
more logos
Direct Mail
Tri-fold Brochure
CLIENT | Livermore Valley Perfoming Arts Center
COLLABORATION |
Chris Carter—Development Director
Nancy Mueller—Marketing Director
TOOLS | InDesign, Illustrator, Photoshop, Word
Postcard 6x11
CLIENT | Livermore Valley Perfoming Arts Center
COLLABORATION | Nancy Mueller—Marketing Director
TOOLS | InDesign, Illustrator, Photoshop, Word
PRESENTATION
BRIEF | Sales team ask to make the brand deck for Hayes Ranch more visually appealing.
CLIENT | Wente Vineyards
COLLABORATION |
Brent Gallant—Creative Director
Heather Everett—Brand Manager
TOOLS | InDesign, Photoshop, Acrobat, PowerPoint
PROCESS |
DELIVERABLES |
packaging
BRIEF | Design standardized labels which reflect the elevated Wente branding,for external vendor products that are sold in the tasting room. Build style guide and product kit for vendor use.
CLIENT | Wente Family Estates
COLLABORATION | Brent Gallant—Creative Director
TOOLS | Illustrator, Photoshop
Event, Trade Show
BRIEF | Collaborate with creative director and marketing team to deliver fully-engaged customer experience at this annual builder trade show. Integrate messaging, color, and imagery into large format signage and 3D environmental graphics.
Floor graphics leading a path between company booths
CLIENT | Simpson Strong-Tie
COLLABORATION | Tom Rosenfield—Creative Director
TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word
BRIEF | Pitched and produced concept, messaging, and original artwork for a new annual fundraising event for The Livermore Valley Performing Arts Center. Event brought together community leaders (political and professional), grass-roots arts supporters, and high-end donors for an evening of casual elegance. Raised over $125k for local performing arts and education.
Donation Intake Form — Digital fill-in-able PDF
DELIVERABLES |
EMAIL, SOCIAL MEDIA, WEB
BRIEF | Build responsive html email (code, assets) for all campaign emails
CLIENT | Wente Family Estates
COLLABORATION | Brent Gallant—Creative Director; Jeff Ouye—Graphic Designer; Craig Ferreira—Consumer Relations Manager
TOOLS | InDesign, Photoshop, Sublime, Marketo
CLIENT | Wente Family Estates
COLLABORATION | Brent Gallant—Creative Director
TOOLS | Illustrator, Photoshop
POINT OF PURCHASE
BRIEF | Create a sales piece for in-store use at the check out counter to inform customers of product line.
CLIENT | Simpson Strong-Tie
COLLABORATION |
Bob Shirley—Product Marketing Manager;
Brian Rogers—Art Manager
TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word
Concept
BRIEF | Proposed color, pattern, visual style, and graphic concepts for rebrand of Wente Wedding to align with upscale experience and venue.
BRIEF | Utilize the new look and feel to create a promotional postcard sized piece for use at tradeshows and onsite at Wente properties, i.e. Tasting Rooms and Restaurant.
BRIEF | Utilize new look and feel to create a live, fill-in-able digital pdf form to replace previous manual document. Used by wedding couple and catering staff. Should be user friendly, visually appealing, and branded to align with upscale wedding venue.
CLIENT | Wente Family Estates
COLLABORATION | Brent Gallant—Creative Director, Patice Yee-Green—Experiential Marketing Manager, Heather Jones—Catering Sales Director
TOOLS | InDesign, Illustrator, Acrobat, Word
